Analytics

Every link click and page view is recorded automatically. Read daily totals and see where your traffic comes from, what people are using, and which links are working.

Dashboard overview

The analytics dashboard is available from the main navigation under Analytics. It displays aggregate metrics for all links and bio pages in the current workspace. The default view shows the last 7 days.

The cards at the top show total clicks and page views for the selected period, and on Growth plans and above a top referrer card beside them. They report the period's own figure and do not compare it with the previous period. The Advanced Analytics add-on adds unique visitors, counted from raw click events. Those events are kept for 90 days by default, so a window reaching further back counts only the retained part of it and the card names the date it counts from.

The date picker offers today, last 7 days, last 30 days, and last 90 days on Growth plans and above. The Advanced Analytics add-on adds a custom start and end date. Free workspaces see total clicks, page views, and a summary of their top three referrers, over the last 7 days.

Click tracking

Every short link redirect is recorded as a click event. Clicks are counted per redirect, so a single visitor clicking the same link multiple times generates multiple click events. Bio page block clicks are tracked separately.

With the Advanced Analytics add-on, the entries in the Top Links card open that link's own analytics. On other plans the card lists the links and their click counts without linking through. All-time click counts for every link are shown in the links list.

Geographic data

Country-level geolocation is available on Growth plans and above. City-level breakdown requires the Advanced Analytics add-on. Geographic data is determined from the visitor's IP address at click time and shown as a ranked list of countries with a click count for each.

Raw IP addresses are never stored. The address is used at click time to resolve country and city, and a keyed one-way hash of it is kept so a returning visitor counts once. The address itself is not persisted.

Device and browser breakdown

Available on Growth plans and above. Clicks are categorized by device type (mobile, desktop, tablet), operating system (iOS, Android, Windows, macOS, Linux), and browser (Chrome, Safari, Firefox, Edge, etc.).

Device data is parsed from the User-Agent header. Each category is shown as a ranked list with a share bar, ordered by clicks.

Referrer tracking

MASK captures the HTTP referer header to show where your traffic originates. Each referrer is listed with the full value the browser sent, ranked by clicks. Referrers are not grouped into categories such as social, search, or email.

Free workspaces see a summary of their top three referrers, inside the 7-day window that plan reads. Growth plans and above see the detailed view: the top ten as a ranked list, a card naming the leading source, and referrers in the CSV export, across the plan's full window.

Time-series data

The main chart shows clicks over time, always grouped by day, including days with no activity. You can switch between an area and a bar view. Hovering over a data point shows the exact count and date.

Time of day is a separate card, available with the Advanced Analytics add-on. It totals clicks per hour across every day in the selected period rather than charting a single day.

How far back you can look varies: 7 days on Free, 90 days on Growth, and up to 365 days with the Advanced Analytics add-on, which is included on Enterprise. Asking for a longer span does not fail, it is clamped to that maximum with the requested end date kept fixed.

Two different horizons are at work. Daily click and view totals are kept as rollups and are not aged out, so they stay complete across the whole span your plan allows. Anything read from individual click events, such as unique visitors, is bounded by the 90-day raw event retention described above.

Narrowing the view

The workspace dashboard covers every link and bio page together, and the date range is the only control over what it counts. With the Advanced Analytics add-on, you can read one link on its own by opening it from the Top Links card on the analytics dashboard.

Exporting data

Export analytics data as CSV from the dashboard by clicking the Export button. The export covers the selected date range. CSV export is available on Growth plans and above.

For programmatic access, see the API reference.