Campaigns

Campaigns let you group related links together and track their combined performance. Use them to organize marketing initiatives, product launches, or any coordinated effort.

What is a campaign

A campaign is a named collection of links within a workspace. Instead of analyzing links individually, campaigns give you aggregate metrics across all links in the group — total clicks, top-performing links, and traffic sources at a glance.

Creating a campaign

Go to Campaigns in the sidebar and click Create Campaign. Enter a name and an optional description. You can also set default UTM parameters that will be applied to every link added to the campaign.

Adding links to a campaign

Add links to a campaign in two ways:

• •From the campaign — Open the campaign and click Add Link. Create a new link or select existing links from your workspace.
• •From a link — When creating or editing a link, select a campaign from the campaign dropdown.

A link can belong to one campaign at a time. Moving a link to a different campaign removes it from the previous one.

Tracking campaign performance

Open a campaign to see its performance dashboard. The campaign view shows:

• •Total clicks — Combined clicks across all links in the campaign.
• •Clicks over time — A chart showing click trends for the campaign period.
• •Top links — The highest-performing links ranked by clicks.
• •Traffic sources — Where campaign traffic is coming from.

UTM management

Each campaign records its UTM parameters (utm_campaign, utm_source, and utm_medium) in one place. Because campaigns are shared across your workspace, this gives your whole team a single documented convention to tag to.

Build each link's UTM-tagged URL with the UTM Builder, shorten it, and add it to the campaign. The campaign then groups those links and reports on their combined performance.

Consistent UTM tagging across a campaign ensures accurate attribution in external analytics tools like Google Analytics.