Building Your Bio Page

A bio page is a lightweight landing page designed to be the single URL you share in places that only allow one link — your Instagram bio, TikTok profile, Twitter bio, or email signature. Instead of choosing which link to feature, you create a page that lists all of them in one place.

MASK bio pages are fully hosted and require no coding or external hosting. Each bio page gets its own short URL (for example, mask.to/yourname) and is instantly accessible the moment you publish it. If you have a custom domain connected to MASK, you can serve your bio page from that domain as well.

Navigate to the Bio Pages section in your MASK dashboard sidebar and click "Create Bio Page." You will be asked to provide a title (this appears at the top of the page and in search engine results), a slug (the URL path), and optionally a short description that introduces you or your brand to visitors.

Once you submit the form, MASK creates an empty bio page and opens the editor where you can start adding blocks. The page is saved as a draft by default — it will not be publicly visible until you click "Publish."

Choose your slug carefully. It should be short, memorable, and closely associated with your brand or personal name. If you connect a custom domain later, the slug carries over automatically.

Bio pages are built from blocks — modular content units that you arrange in any order. MASK currently supports the following block types:

• Link block: The most common block. Displays a clickable button with a title and destination URL. Each click is tracked automatically.
• Header block: A text heading that lets you group links into labeled sections, such as "Latest Content," "Shop," or "Social Media."
• Text block: A plain text paragraph for descriptions, announcements, or any context you want to add between links.
• Image block: Embed an image — useful for showcasing a product, event flyer, or promotional graphic.
• Social icons block: Displays a row of social media icons that link to your profiles. Supports all major platforms including Instagram, Twitter, YouTube, LinkedIn, TikTok, and GitHub.
• Embed block: Embed external content such as a YouTube video, Spotify track, or SoundCloud player directly on your bio page.

You can reorder blocks by dragging them in the editor. There is no limit to how many blocks you can add, but shorter pages tend to perform better because visitors can see all options without scrolling.

Every bio page can be visually customized to match your brand. Open the "Design" tab in the bio page editor to access the following options:

Background: Choose a solid color, gradient, or upload a background image. For gradients, you select a start color and end color, and MASK renders a smooth vertical transition.

Button style: Link blocks can be rendered as filled buttons, outlined buttons, or minimal text links. You control the corner radius (sharp, rounded, or pill), the fill color, and the text color.

Typography: Select from a curated set of web-safe font families. The font applies to all text on the page — titles, descriptions, and button labels.

Avatar: Upload a profile photo or logo that appears at the top of the page. A circular crop is applied by default, but you can switch to a square or rounded-square shape.

Keep contrast in mind when customizing. Light text on a light background or dark text on a dark background will make your page difficult to read. The editor shows a live preview so you can check readability before publishing.

Each bio page has its own set of SEO fields that control how it appears when shared on social media or indexed by search engines:

• Page title: The title shown in browser tabs and search results. Keep it under 60 characters for best display.
• Meta description: A short summary shown below the title in search results. Aim for 120 to 155 characters.
• Social image: The image shown when the page URL is shared on Twitter, Facebook, LinkedIn, or in messaging apps. The recommended size is 1200 by 630 pixels.
• Favicon: A small icon displayed in the browser tab next to the page title.

If you do not set these fields, MASK will generate sensible defaults from the page title and avatar. However, filling them in manually gives you full control over how your page appears across every platform.

Every bio page has built-in analytics. From the bio page detail view in your dashboard, you can see total page views, unique visitors, and click-through rate for each link block. Data is broken down by date range, device type, referrer source, and geographic region.

Individual link blocks show their own click counts and click-through rates, so you can quickly identify which links your audience cares about most. Use this data to reorder your blocks — move high-performing links toward the top and consider removing or refreshing links that receive little engagement.

If you use Google Analytics or another third-party analytics tool, you can add your tracking ID in the bio page settings. MASK will inject the appropriate tracking snippet into the page so visits appear in your external analytics dashboard alongside the rest of your website traffic.

Keep it focused: Resist the urge to add every link you have ever created. Visitors should be able to scan the entire page in a few seconds. Five to eight links is a good target for most use cases.

Use clear, action-oriented labels: Instead of "Click here" or a raw URL, use labels that tell visitors what they will find — "Shop the Spring Collection," "Watch the Demo," or "Read the Blog."

Update regularly: A stale bio page with outdated links erodes trust. Review your page at least once a month and remove anything that is no longer relevant. Pin timely content — like a new product launch or event — to the top.

Test on mobile first: The vast majority of bio page traffic comes from mobile devices, since visitors typically arrive from social media apps. Always preview your page on a phone-sized screen before publishing.

Match your brand: Your bio page is often a visitor's first impression. Use your brand colors, logo, and tone of voice so the page feels like a natural extension of your social media presence.