Build UTM links
that track everything.
Create perfectly tagged campaign URLs in seconds. Add UTM parameters, shorten the link, and track performance, all in one place.
Everything you need, nothing you don't.
Visual UTM Builder
Fill in source, medium, campaign, term, and content fields. Your UTM URL is generated instantly. No manual string concatenation.
Shorten & Track
Convert any UTM URL into a MASK short link with one click. Track clicks and campaign performance from a single dashboard.
Consistent Naming
Reuse the same source, medium, and campaign names every time. No more mismatched tags polluting your analytics.
Saved Combinations
Save your common source/medium/campaign combinations in your browser and reload them in one click for recurring campaigns.
Bulk UTM Generation
Generate dozens of UTM-tagged URLs at once: paste rows or upload a CSV, then download the whole set as a CSV.
Google Analytics Ready
UTM parameters flow directly into Google Analytics, Adobe Analytics, and any tool that reads standard campaign tags.
Frequently asked questions
What are UTM parameters?
UTM parameters are tags added to a URL that help you track the source, medium, and campaign name in analytics tools like Google Analytics.
Which UTM parameters should I use?
At minimum, use utm_source (where traffic comes from), utm_medium (channel type like email or social), and utm_campaign (campaign name). utm_term and utm_content are optional for more granular tracking.
Can I shorten UTM links?
Yes. MASK lets you convert any UTM URL into a clean short link. The UTM parameters are preserved and tracked alongside click analytics.
Is the UTM builder free?
Yes. It's free with a MASK account. Sign up free to build, shorten, and track your UTM links from your dashboard.
Do UTM parameters work with all analytics tools?
UTM parameters are a universal standard supported by Google Analytics, Adobe Analytics, Mixpanel, and virtually every analytics platform.
Start building UTM links now.
Free UTM builder with link shortening and analytics. Sign up free to get started.