Build UTM links
that track everything.
Create perfectly tagged campaign URLs in seconds. Add UTM parameters, shorten the link, and track performance — all in one place.
Features
Everything you need, nothing you don't.
Visual UTM Builder
Fill in source, medium, campaign, term, and content fields. Your UTM URL is generated instantly — no manual string concatenation.
Shorten & Track
Convert any UTM URL into a MASK short link with one click. Track clicks and campaign performance from a single dashboard.
Consistent Naming
Enforce consistent UTM naming conventions across your team. No more mismatched source names polluting your analytics.
Campaign Templates
Save UTM templates for recurring campaigns. Reuse them to generate links faster and maintain naming consistency.
Google Analytics Ready
UTM parameters flow directly into Google Analytics, Adobe Analytics, and any tool that reads standard campaign tags.
Bulk UTM Generation
Generate dozens of UTM-tagged URLs at once via CSV import. Perfect for large campaigns with multiple channels and creatives.
FAQ
Frequently asked questions
What are UTM parameters?
UTM parameters are tags added to a URL that help you track the source, medium, and campaign name in analytics tools like Google Analytics.
Which UTM parameters should I use?
At minimum, use utm_source (where traffic comes from), utm_medium (channel type like email or social), and utm_campaign (campaign name). utm_term and utm_content are optional for more granular tracking.
Can I shorten UTM links?
Yes. MASK lets you convert any UTM URL into a clean short link. The UTM parameters are preserved and tracked alongside click analytics.
Is the UTM builder free?
Yes. The UTM builder is completely free to use. Create a free MASK account to also shorten and track your UTM links.
Do UTM parameters work with all analytics tools?
UTM parameters are a universal standard supported by Google Analytics, Adobe Analytics, Mixpanel, and virtually every analytics platform.
Start building UTM links now.
Free UTM builder with optional link shortening and analytics. No signup required to get started.