MASK

Link-in-Bio Tools

MASK vs Carrd

MASK is one workspace for links, bio pages, QR codes, campaigns, analytics, and custom domains. Here's a neutral side-by-side with Carrd.

Carrd is a simple, elegant way to build one-page sites. MASK is a link and page workspace: bio pages alongside short links, QR codes, campaigns, analytics, and custom domains, built for tracking and managing links, not just publishing a page.

Quick verdict

Carrd is a lovely way to design a simple one-page site. MASK is a link and page workspace with tracking, QR codes, and campaigns built in.

Choose MASK if…

  • you publish across more than one channel and want links, pages, and QR codes in one place
  • you want every link and page on your own custom domain
  • you care about campaign grouping, UTM building, and analytics together
  • a team needs shared workspaces, roles, and an API

Choose Carrd if…

you want to design a bespoke one-page website and don't need link tracking or QR codes.

Carrd is genuinely good at simple one-page sites. If that's all you need, it's a fair choice.

Side by side

MASK and Carrd, capability by capability

Carrd is best known for simple one-page sites. MASK brings the capabilities below together in one workspace.

CapabilityMASKCarrd
Branded short linksCustom slugs on your own domainsNot the focus
Bio pages (link-in-bio)Drag-and-drop page builderOne-page sites
Dynamic QR codesEditable, trackable codesNot the focus
Custom domainsYour domains across every linkAvailable
Campaigns & UTMCampaign grouping + UTM builderNot the focus
AnalyticsClicks, geo, device, and referrersNot the focus
Team & workspacesRoles, permissions, workspacesNot the focus
API & webhooksREST API and webhooksNot the focus

Comparison based on publicly available information and general product positioning, last reviewed June 2026. Features and plans vary by provider and change over time. Please verify current details with each provider.

One workspace

Everything connected, in one place

Short links

Branded links with custom slugs on your own domains.

Bio pages

Drag-and-drop link-in-bio pages, no code required.

QR codes

Dynamic QR codes you can edit and track after printing.

Campaigns

Group links by campaign with a built-in UTM builder.

Analytics

Clicks, geography, devices, and referrers in real time.

Custom domains

Put every link and page on a domain you own.

Workflow

From scattered tools to one workspace

A typical stack

  • A link-in-bio tool for the profile page
  • A separate shortener for campaign links
  • A QR generator for print and packaging
  • Analytics split across each tool

With MASK

  • Bio pages, short links, and QR codes in one place
  • Your custom domains across every link
  • Campaign grouping and UTM building built in
  • One analytics view for clicks, geo, and devices
FAQ

Frequently asked questions

Is MASK free to use?

MASK has a free plan with short links, QR codes, and a page builder. Paid plans add custom domains, advanced analytics, and team features. See the pricing page for current details.

Can I use my own domain with MASK?

Yes. MASK puts your short links, bio pages, and QR codes on custom domains you own, so every link reinforces your brand.

Can I use MASK alongside Carrd?

Yes. Many teams use both: Carrd for simple one-page sites, and MASK for the links, bio pages, QR codes, and campaigns around it.

What makes MASK different?

MASK brings one workspace for links, bio pages, QR codes, campaigns, analytics, and custom domains together, so you create, share, and measure links, pages, and codes in one place instead of switching between separate tools.

Get started

See your links, pages, and codes in one place

Free to start. Bring your links, bio pages, QR codes, campaigns, analytics, and custom domains into a single MASK workspace.