MASK vs Fathom

MASK is one workspace for links, bio pages, QR codes, campaigns, analytics, and custom domains. Here's a neutral side-by-side with Fathom.

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Fathom is simple, privacy-first analytics for your website. MASK measures the links, bio pages, and QR codes you publish — clicks, geography, devices, and referrers. They complement each other: Fathom for the site, MASK for the links pointing in.

Quick verdict

Fathom and MASK are complementary. Fathom is privacy-first website analytics; MASK measures the links, pages, and QR codes you create.

Choose MASK if…

you publish across more than one channel and want links, pages, and QR codes in one place
you want every link and page on your own custom domain
you care about campaign grouping, UTM building, and analytics together
a team needs shared workspaces, roles, and an API

Choose Fathom if…

you want privacy-first analytics for your entire website rather than for the links you share.

Fathom is genuinely good at privacy-first web analytics — if that's all you need, it's a fair choice.

Side by side

MASK and Fathom, capability by capability

Fathom is best known for privacy-first web analytics. MASK brings the capabilities below together in one workspace.

Capability	MASK	Fathom
Branded short links	Custom slugs on your own domains	Not the focus
Bio pages (link-in-bio)	Drag-and-drop page builder	Not the focus
Dynamic QR codes	Editable, trackable codes	Not the focus
Custom domains	Your domains across every link	Not the focus
Campaigns & UTM	Campaign grouping + UTM builder	UTM tracking
Analytics	Clicks, geo, device, and referrers	Web analytics
Team & workspaces	Roles, permissions, workspaces	Available
API & webhooks	REST API and webhooks	Available

Comparison based on publicly available information and general product positioning, last reviewed June 2026. Features and plans vary by provider and change over time — please verify current details with each provider.

One workspace

Everything connected, in one place

Short links

Branded links with custom slugs on your own domains.

Bio pages

Drag-and-drop link-in-bio pages, no code required.

QR codes

Dynamic QR codes you can edit and track after printing.

Campaigns

Group links by campaign with a built-in UTM builder.

Analytics

Clicks, geography, devices, and referrers in real time.

Custom domains

Put every link and page on a domain you own.

Workflow

From scattered tools to one workspace

A typical stack

A link-in-bio tool for the profile page
A separate shortener for campaign links
A QR generator for print and packaging
Analytics split across each tool

With MASK

Bio pages, short links, and QR codes in one place
Your custom domains across every link
Campaign grouping and UTM building built in
One analytics view for clicks, geo, and devices

FAQ

Is MASK free to use?

MASK has a free plan with short links, QR codes, and a page builder. Paid plans add custom domains, advanced analytics, and team features — see the pricing page for current details.

Can I use my own domain with MASK?

Yes. MASK puts your short links, bio pages, and QR codes on custom domains you own, so every link reinforces your brand.

Can I use MASK alongside Fathom?

Yes. Many teams use both — Fathom for privacy-first web analytics, and MASK for the links, bio pages, QR codes, and campaigns around it.

What makes MASK different?

MASK brings one workspace for links, bio pages, QR codes, campaigns, analytics, and custom domains together, so you create, share, and measure links, pages, and codes in one place instead of switching between separate tools.

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